Planning to launch your POS display? Let our step-by-step guide walk you through it. With our comprehensive service, we manage every stage of the project, making the whole process easier.
Designing an effective POS display takes careful planning. To maximize your brand’s impact at the point of sale, a well-planned strategy is key. At Thinkerbell, we create customized POS solutions that blend creativity and performance. From strategy and production to distribution, we support you every step of the way.
Discover our 5-step guide to launching your POS project with confidence!
Before you get started, it’s crucial to clarify your goals and set clear objectives. Is it a short-term campaign for the launch of a new range? A targeted product promotion? Or part of a long-term strategy to build brand awareness and customer loyalty?
Depending on the context, our team will identify the resources needed for your POS campaign to succeed: budget, production quantities, multilingual versions… no detail is overlooked.
By entrusting your full project to a single partner like Thinkerbell, you ensure consistency, clarity and alignment with your strategic goals.
An effective POS display starts with the product. It should be central to your brief, supported by a detailed technical specification.
Dimensions, shape, weight, key features, number of units per display… every detail counts. This thorough analysis enables us to recommend the most appropriate format, highlighting your product’s strengths while working around any constraints.
Whether you need countertop displays, floor stands, digital solutions or multi-material units, we deliver a bespoke solution designed for maximum impact, visual appeal and ease of use.
With our expertise, you no longer have to worry about logistics, from packaging and transport to distribution. Our flexible options, including flat-packed delivery, pre-assembly and product loading, ensure seamless implementation.
A successful POS display depends on clear, impactful visual communication that reflects your brand identity. To attract attention and connect with your audience, every element must reflect your values and reinforce your positioning.
This creative thinking phase is essential. It’s about addressing key strategic questions: How can you attract new customers and boost sales? What messages and values do you want to express to build brand awareness and customer loyalty? Which product attributes should you highlight to enhance the shopping experience and stand out from the competition?
At Thinkerbell, we design bespoke POS solutions that bring your brand story to life and highlight what makes it unique. Based on the information you provide, we create a high-impact display using the right visual codes, carefully selected materials and production parameters, ensuring a result that is both striking and effective.
Material selection is a strategic step in POS design. Metal, wood, cardboard, bioplastics… At Thinkerbell, we guide you to the most suitable option from our wide range of multi-material displays, whether eco-designed or not, depending on your goals.
Looking to highlight your sustainability commitments? Choose an eco-friendly POS display to showcase your CSR efforts.
The ideal material also depends on the installation context:
For example, in supermarkets, we favour sturdy materials that can handle high traffic and frequent handling. In contrast, in pharmaceutical or healthcare settings, high-quality cardboard may be sufficient thanks to a more controlled environment.
Planning ahead is the key to success. A clear, detailed schedule is essential to ensure smooth delivery of your POS project, helping you meet your launch deadlines while keeping visibility over each phase.
The timeline should cover all key stages: 3D modelling, prototyping (Blanco), approvals, production, logistics, and in-store installation.
Don’t forget that production times vary depending on the type of display:
At Thinkerbell, our one-stop-shop approach lifts the burden from your shoulders: our in-house teams work in harmony to ensure seamless coordination and close monitoring at every stage.
Planning a POS campaign may seem complex, but with our personalised support, you’ll move forward with confidence and the assurance of a result that meets your expectations.
Ready to get started? Contact us and launch your project with the support of our expert team!