LED lighting in the spotlight!

When UNI-BRIGHT wanted to promote its LED products to wholesalers, it set out to find a qualified POS partner. Thinkerbell smashed the challenge by creating displays that perfectly showcase the products.

UNI-BRIGHT excels in the production of LED lighting, offering a wide range of products that combine careful design with technical precision. The brand also makes aluminium edge profiles sold in kit form and packaged in cardboard tubes measuring two to three metres in length.

To help distributors present these two product categories in a clear and attractive way at the point of sale, UNI-BRIGHT commissioned Thinkerbell to deploy its unique technical expertise to design a user-friendly display.

Challenge accepted!

UNI-BRIGHT’s LED strips and edge profiles presented major challenges…
It was essential for customers to be able to identify the products on display at a glance. Although the boxes contain different types of LED strips, their packaging is similar, making it necessary to clearly distinguish them on the display. In addition, the tubes containing edge profiles are so long that they can cause issues with stability and user-friendly presentation.

To meet these challenges, Thinkerbell designed for UNI-BRIGHT two sturdy and user-friendly black metal displays featuring a clean and contemporary look. The displays incorporate a number of intelligent solutions meeting the specific requirements of the product range:

• The samples on the product display clearly indicate which LED products are displayed on each shelf. The samples of LED strips are partially fitted with profiles so that consumers can immediately see the difference between strips with and without an edge profile.
• Magnetic L-brackets  on each shelf automatically realign the packs of LED packs when an item is removed, ensuring a neat presentation in the store.
• Rails at the bottom of the tube racks and a frame at two different heights ensure that the tubes remain stable and secure in the rack.

Clever design

The design of the two displays is based on a standard format that can adapt to any showroom or store. Although they can be used separately, they have been designed to form a harmonious whole, enabling UNI-BRIGHT to make optimal use of the space available at each point of sale and to take each distributor’s preferences into account.

An ambitious project with a dazzling result!

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