{"id":5949,"date":"2022-10-25T12:21:20","date_gmt":"2022-10-25T12:21:20","guid":{"rendered":"https:\/\/thinkerbell.app.staging.mvstud.io\/plasticvrije-theatralisatie-van-topklasse\/"},"modified":"2022-10-27T14:32:42","modified_gmt":"2022-10-27T14:32:42","slug":"plastic-free-premium-theatralisation","status":"publish","type":"post","link":"https:\/\/www.thinkerbell.be\/en\/plastic-free-premium-theatralisation\/","title":{"rendered":"Plastic-free, premium theatralisation"},"content":{"rendered":"\n<p class=\"has-text-align-center block__intro\"><strong>A beach bar where you can enjoy (in moderation) a cool bottle of Corona: that&#8217;s the experience AB\u00a0InBev France wanted to offer fans of refreshing beers.\u00a0<\/strong><\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.thinkerbell.be\/wp-content\/uploads\/sites\/2\/2022\/10\/TKB_Corona_4_flou-e1666270252744-1024x630.jpg\" alt=\"\" class=\"wp-image-4709\"\/><figcaption><em>A beach bar at supermarket<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Thinkerbell&#8217;s studio designed a range of fully recycled and recyclable cardboard elements to guide supermarket shoppers to this &#8216;outdoor&#8217; bar, creating a plastic-free, premium theatralisation in keeping with the famous brand&#8217;s branding guidelines. Our teams designed and manufactured totems with arrows, a giant tasting stand, a kiosk, crates and a rear wall, giving our client (<strong><a href=\"https:\/\/ab-inbev.be\/\">AB InBev<\/a><\/strong> France via ADM Promotions) complete peace of mind.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Initial client brief: Create premium but affordable elements, avoiding any use of plastic. Everything had to be made entirely of cardboard in line with the new concept developed in 2022 by AB InBev for its off-trade VIP campaigns for <strong><a href=\"https:\/\/ab-inbev.be\/onze-bieren\">Corona<\/a><\/strong>.<\/li><li>Thinkerbell&#8217;s solution: Comprehensive theatralisation of the space with totems with arrows, a giant bar, displays showcasing packs of Corona and crates, all of which were made of recycled and recyclable cardboard.<\/li><li>Scope: Large retailers in France<\/li><li>Year: 2022<\/li><\/ul>\n\n\n\n<p>Are you also looking for POS materials to promote your products?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thinkerbell&#8217;s studio designed a range of fully recycled and recyclable cardboard elements to guide supermarket shoppers to this &#8216;outdoor&#8217; bar, creating a plastic-free, premium theatralisation<\/p>\n","protected":false},"author":5,"featured_media":5688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[],"class_list":["post-5949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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