{"id":5216,"date":"2022-10-13T13:22:57","date_gmt":"2022-10-13T13:22:57","guid":{"rendered":"https:\/\/thinkerbell.app.staging.mvstud.io\/sodastream-zet-zes-nieuwe-pepsico-siropen-in-de-kijker-met-thinkerbell\/"},"modified":"2023-03-21T16:10:37","modified_gmt":"2023-03-21T16:10:37","slug":"displays-thinkerbell-font-petiller-les-ventes-de-sodastream","status":"publish","type":"post","link":"https:\/\/www.thinkerbell.be\/fr\/displays-thinkerbell-font-petiller-les-ventes-de-sodastream\/","title":{"rendered":"Les displays Thinkerbell font p\u00e9tiller les ventes de SodaStream"},"content":{"rendered":"\n

D\u00e9but juin 2021, SodaStream et PepsiCo lan\u00e7aient 6 nouveaux concentr\u00e9s pour les fans de limonades<\/strong><\/strong><\/strong><\/strong>. Une nouvelle gamme mise en avant dans de nombreux magasins gr\u00e2ce \u00e0 une PLV sign\u00e9e Thinkerbell et qui, manifestement, a eu des retomb\u00e9es tr\u00e8s positives.<\/strong><\/strong><\/p>\n\n\n

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Sodastream x Pepsi<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Pour la premi\u00e8re fois, SodaStream<\/a><\/strong> s\u2019est associ\u00e9e \u00e0 sa maison m\u00e8re PepsiCo<\/a><\/strong>, g\u00e9ant des boissons non alcoolis\u00e9es. De cette union sont n\u00e9s 6 concentr\u00e9s qui permettront aux fans de soda de concocter chez eux leur cola ou leur limonade favorite. Une nouvelle qui m\u00e9ritait d\u2019\u00eatre mise en avant gr\u00e2ce \u00e0 une campagne PLV en magasin digne de ce nom. Pour la cr\u00e9ation des 2 800 displays et autres supports n\u00e9cessaires \u00e0 la promotion,\u00a0Thinkerbell et SodaStream, ont d\u00e9marr\u00e9 une collaboration p\u00e9tillante<\/a><\/strong>.<\/a><\/p>\n\n\n\n

Th\u00e9\u00e2tralisation et effet waouh<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Parmi les diff\u00e9rents displays utilis\u00e9s pour pr\u00e9senter la nouvelle gamme de concentr\u00e9s, Thinkerbell a imagin\u00e9, entre autres, une installation de 2,40 m\u00e8tres de large et 2,50 m\u00e8tres de haut reprenant la couleur ch\u00e8re \u00e0 SodaStream : le cyan. Cet \u00e9l\u00e9ment de th\u00e9\u00e2tralisation a \u00e9t\u00e9 install\u00e9 dans plusieurs supermarch\u00e9s Carrefour et Delhaize en Belgique, Albert Heijn aux Pays-Bas, mais aussi chez des partenaires commerciaux de SodaStream : MediaMarkt et Hubo. Elle est visible jusqu\u2019\u00e0 la fin juillet 2021.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une campagne fructueuse<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Kristof Maes, Brand & Trade Marketing Manager Belux chez SodaStream a d\u00e9j\u00e0 pu percevoir un r\u00e9sultat positif : \u00ab Cette campagne, nous l\u2019avons baptis\u00e9e \u201cBig, Bold & Cyan\u201d. Nous pouvons nous r\u00e9jouir car elle a d\u00e9j\u00e0 port\u00e9 ses fruits : l\u2019impact est \u00e9norme ! Les chiffres de vente sont excellents et nous en sommes \u00e9videmment tr\u00e8s heureux. \u00bb<\/p>\n\n\n\n

La campagne n\u2019a pas seulement eu un effet sur les ventes des concentr\u00e9s : gr\u00e2ce \u00e0 l\u2019approche globale intelligente d\u00e9velopp\u00e9e par Thinkerbell pour mettre en valeur l\u2019ensemble du concept, SodaStream a \u00e9galement connu une nette augmentation des ventes de ses machines et de ses bouteilles de recharge.<\/p>\n\n\n\n

Un r\u00e9sultat obtenu par la cr\u00e9ation de displays quart de palettedisplays palette, pr\u00e9sentoirs de th\u00e9\u00e2tralisation, totems, arches, banni\u00e8res pour \u00e9tag\u00e8res, wobblers, posters, topcards en Forex, le tout produit de mani\u00e8re durable et avec une empreinte environnementale minimale et livr\u00e9 \u00e0 14 retailers r\u00e9partis sur trois cha\u00eenes logistiques.<\/p>\n\n\n\n

Vous \u00eates, vous aussi, \u00e0 la recherche d\u2019un partenaire capable d\u2019assurer tous les aspects de votre future PLV, sans vous soucier de rien ?<\/p>\n","protected":false},"excerpt":{"rendered":"

La campagne n\u2019a pas seulement eu un effet sur les ventes des concentr\u00e9s : gr\u00e2ce \u00e0 l\u2019approche globale intelligente d\u00e9velopp\u00e9e par Thinkerbell.<\/p>\n","protected":false},"author":5,"featured_media":5138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[],"class_list":["post-5216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership"],"yoast_head":"\nLes displays Thinkerbell font p\u00e9tiller les ventes de SodaStream<\/title>\n<meta name=\"description\" content=\"La campagne n\u2019a pas seulement eu un effet sur les ventes des concentr\u00e9s : gr\u00e2ce \u00e0 l\u2019approche globale intelligente d\u00e9velopp\u00e9e par Thinkerbell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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