{"id":5692,"date":"2022-10-25T12:21:20","date_gmt":"2022-10-25T12:21:20","guid":{"rendered":"https:\/\/thinkerbell.app.staging.mvstud.io\/plasticvrije-theatralisatie-van-topklasse\/"},"modified":"2022-10-25T12:27:00","modified_gmt":"2022-10-25T12:27:00","slug":"une-theatralisation-premium-zero-plastique","status":"publish","type":"post","link":"https:\/\/www.thinkerbell.be\/fr\/une-theatralisation-premium-zero-plastique\/","title":{"rendered":"Une th\u00e9\u00e2tralisation premium z\u00e9ro plastique"},"content":{"rendered":"\n<p class=\"has-text-align-center block__intro\"><strong>D\u00e9guster avec mod\u00e9ration une rafra\u00eechissante Corona au bar de la plage ? Telle est l\u2019invitation que souhaitait lancer AB Inbev France aux amateurs de bi\u00e8res rafra\u00eechissantes.\u00a0<\/strong><\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/www.thinkerbell.be\/wp-content\/uploads\/sites\/2\/2022\/10\/TKB_Corona_4_flou-1024x696.jpg\" alt=\"\" class=\"wp-image-4709\" srcset=\"https:\/\/www.thinkerbell.be\/wp-content\/uploads\/sites\/2\/2022\/10\/TKB_Corona_4_flou-1024x696.jpg 1024w, https:\/\/www.thinkerbell.be\/wp-content\/uploads\/sites\/2\/2022\/10\/TKB_Corona_4_flou-300x204.jpg 300w, https:\/\/www.thinkerbell.be\/wp-content\/uploads\/sites\/2\/2022\/10\/TKB_Corona_4_flou-768x522.jpg 768w, https:\/\/www.thinkerbell.be\/wp-content\/uploads\/sites\/2\/2022\/10\/TKB_Corona_4_flou-1536x1043.jpg 1536w, https:\/\/www.thinkerbell.be\/wp-content\/uploads\/sites\/2\/2022\/10\/TKB_Corona_4_flou.jpg 1805w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Une th\u00e9\u00e2tralisation premium z\u00e9ro plastique<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Pour guider les consommateurs des supermarch\u00e9s vers ce bar en \u2018pleine nature\u2019, le studio de Thinkerbell a imagin\u00e9 divers \u00e9l\u00e9ments 100 % en carton recycl\u00e9 et recyclable. Une th\u00e9\u00e2tralisation premium z\u00e9ro plastique qui r\u00e9pond aux branding guidelines de la c\u00e9l\u00e8bre marque. Totems fl\u00e8ches, stand de d\u00e9gustation g\u00e9ant, kiosque, caisses et mur arri\u00e8re ont tous \u00e9t\u00e9 imagin\u00e9s et fabriqu\u00e9s par nos \u00e9quipes afin de garantir un effet \u2018peace of mind\u2019 au client (AB InBev France via ADM Promotions).<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Demande initiale du client\u00a0:\u00a0Cr\u00e9er des \u00e9l\u00e9ments premium mais abordables en mati\u00e8re de budget. L\u2019usage du plastique \u00e9tait proscrit. L\u2019ensemble devait \u00eatre r\u00e9alis\u00e9 100 % en carton sur base du nouveau concept d\u00e9velopp\u00e9 en 2022 par AB InBev pour ses activations VIP off-trade pour <strong><a href=\"https:\/\/ab-inbev.be\/fr\/nos-bieres\">Corona<\/a><\/strong>.<br><\/li><li>La solution de Thinkerbell\u00a0: Une th\u00e9\u00e2tralisation compl\u00e8te de l\u2019espace avec des totems fl\u00e8ches, un bar g\u00e9ant, des displays pour mettre en valeur les packs de bi\u00e8re, des caisses, le tout en carton recycl\u00e9 et recyclable.<br><\/li><li>Emplacement\u00a0: Grande distribution, en France.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pour guider les consommateurs des supermarch\u00e9s vers ce bar en &lsquo;pleine nature&rsquo;, Thinkerbell a imagin\u00e9 divers \u00e9l\u00e9ments en carton 100% recycl\u00e9 et recyclable.<\/p>\n","protected":false},"author":5,"featured_media":5689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[161],"tags":[],"class_list":["post-5692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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