{"id":6559,"date":"2022-11-28T14:24:58","date_gmt":"2022-11-28T14:24:58","guid":{"rendered":"https:\/\/thinkerbell.app.staging.mvstud.io\/?p=6559"},"modified":"2024-09-30T14:31:27","modified_gmt":"2024-09-30T14:31:27","slug":"loterie-nationale-confie-le-relooking-de-ses-plv-a-thinkerbell","status":"publish","type":"post","link":"https:\/\/www.thinkerbell.be\/fr\/loterie-nationale-confie-le-relooking-de-ses-plv-a-thinkerbell\/","title":{"rendered":"La Loterie Nationale nous confie le relooking de ses points de vente"},"content":{"rendered":"\n

La Loterie Nationale va \u00ab rebrander\u00a0\u00bb 6\u00a0500 points de vente d\u2019ici \u00e0 fin 2024. <\/strong><\/strong><\/strong><\/strong>Objectif\u00a0: asseoir davantage son nouveau branding corporate \u00ab\u00a0Loterie Nationale\u00a0\u00bb tout en assurant l\u2019identification de ses jeux. Thinkerbell l\u2019a guid\u00e9e dans cette transformation.<\/strong><\/p>\n\n\n

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Outdoor rebranding<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Depuis quelques semaines, la Loterie Nationale<\/a><\/strong> a entam\u00e9 une grande campagne de transformation de sa PLV, son mat\u00e9riel permanent publicitaire en points de vente. \u00ab Notre r\u00e9seau de distribution \u00e9volue et il \u00e9tait important de cr\u00e9er une visibilit\u00e9 coh\u00e9rente pour notre marque \u00bb, souligne Michel Tinck, Responsable Retail pour le mat\u00e9riel permanent<\/p>\n\n\n\n

Le fil vert, un gage de confiance<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Cette nouvelle identit\u00e9 visuelle fait la part belle \u00e0 la couleur verte du logo de la Loterie Nationale. Fini le rouge du Lotto et le bleu de l\u2019EuroMillions ? \u00ab Pas du tout, rassure Michel Tinck. Notre volont\u00e9 est d\u2019associer automatiquement le branding de l\u2019entreprise Loterie Nationale \u2013 gage de confiance \u2013 \u00e0 nos quatre marques principales : Lotto, EuroMillions, Win for Life et CA$H. Comme une sorte de \u02bafil vert\u02ba. Je pense que nous avons d\u2019ailleurs trouv\u00e9 le bon \u00e9quilibre entre la visibilit\u00e9 de nos marques et le logo de notre entreprise. La Loterie Nationale est un organisme officiel en qui les joueurs ont confiance. Ce nouvel environnement, tr\u00e8s reconnaissable, renforcera ce sentiment. \u00bb<\/p>\n\n\n\n

\u00ab\u00a0On peut dire qu\u2019il s\u2019agit d\u2019un rebranding de l\u2019ensemble du r\u00e9seau de vente, soit, \u00e0 ce jour, +\/- 6 500 points de vente. Ajoute Sophie Mouton, Shopper Trade Marketing Manager. Cette op\u00e9ration se d\u00e9roulera sur trois ann\u00e9es cons\u00e9cutives.\u00a0Comme objectif, pr\u00e8s de 2 500 points de vente b\u00e9n\u00e9ficieront cette ann\u00e9e de la nouvelle identit\u00e9 visuelle. Les 5 000 autres seront convertis entre 2023 et l\u2019automne 2024 au plus tard.<\/p>\n\n\n\n

Mais \u00e0 quoi ressemble cette nouvelle PLV ?<\/p>\n\n\n\n

Des solutions de PLV indoor<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Pr\u00e9sentoirs muraux et de comptoir, totems, panneaux de fa\u00e7ade, d\u00e9corations de vitrine, unit\u00e9s modulaires\u2026 Ce ne sont pas moins d\u2019une quinzaine de types de displays et de mat\u00e9riel de PLV, tant pour l\u2019int\u00e9rieur que pour l\u2019ext\u00e9rieur (hors enseignes lumineuses), qu\u2019a con\u00e7u Thinkerbell pour la Loterie Nationale.<\/p>\n\n\n\n

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Voil\u00e0 trois ans que La Loterie Nationale fait confiance \u00e0 Thinkerbell<\/a><\/strong> pour la conception et la r\u00e9alisation de ses \u00e9quipements publicitaires pour tous les lieux \u00ab o\u00f9 les joueurs, les gagnants et les bonnes causes se retrouvent \u00bb (librairies, stations-service, supermarch\u00e9s, night-shops\u2026).<\/p>\n\n\n\n

\u00ab Nous sommes tr\u00e8s fiers d\u2019avoir remport\u00e9 l\u2019appel d\u2019offres de la Loterie Nationale, se r\u00e9jouit Pieter van de Kamp, Sales director de Thinkerbell. Depuis, nous d\u00e9dions tout notre savoir-faire en mati\u00e8re de pr\u00e9sentoirs permanents dans divers mat\u00e9riaux \u00e0 la dynamisation de ses espaces de promotion et d\u2019activation. \u00bb<\/p>\n\n\n\n

Thinkerbell, the difference maker<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Le d\u00e9fi pour Thinkerbell dans ce grand rebranding ? \u00ab Concevoir un concept et d\u00e9velopper une gamme d\u2019outils pouvant \u00eatre install\u00e9s dans un grand nombre d\u2019environnements tout en assurant une reconnaissance et une uniformit\u00e9 d\u2019identification \u00bb, soulignent les deux partenaires.<\/p>\n\n\n\n

Pour cela, garantir \u00e0 La Loterie Nationale une seule personne de contact pour g\u00e9rer l\u2019ensemble du projet a \u00e9t\u00e9 un des atouts ind\u00e9niables de Thinkerbell. \u00ab Tout comme sa flexibilit\u00e9 et sa r\u00e9activit\u00e9 \u00bb, se f\u00e9licite Michel Tinck de la Loterie Nationale.<\/p>\n\n\n\n

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\u00ab La situation actuelle de p\u00e9nurie de mat\u00e9riaux et d\u2019augmentation des prix rend les choses un peu plus compliqu\u00e9es, conc\u00e8de Pieter van de Kamp. Une attention particuli\u00e8re a \u00e9t\u00e9 accord\u00e9e aux chutes de mat\u00e9riaux et malgr\u00e9 tout, nous sommes parvenus \u00e0 respecter les d\u00e9lais de livraison promis au client ainsi que les co\u00fbts. \u00bb<\/p>\n\n\n\n

L\u2019approche one-stop-shop de Thinkerbell a tr\u00e8s certainement jou\u00e9 ici un r\u00f4le cl\u00e9. \u00ab Le fait de concevoir et de fabriquer tous nos produits en un lieu unique nous garantit un contr\u00f4le permanent et meilleur de tout le processus, confirme le sales director de Thinkerbell. Le client b\u00e9n\u00e9ficie ainsi d\u2019un r\u00e9el effet peace of mind. \u00bb<\/p>\n\n\n\n

Vous souhaitez vous aussi repenser l\u2019identit\u00e9 visuelle de votre marque en point de vente ? Contactez-nous<\/a><\/strong>. Displays en carton, permanents voire m\u00eame \u00e9quip\u00e9s d\u2019un syst\u00e8me de refroidissement basse \u00e9nergie pour vos produits p\u00e9rissables, Thinkerbell a la solution !<\/p>\n","protected":false},"excerpt":{"rendered":"

La Loterie Nationale va \u00ab rebrander \u00bb 7 500 points de vente d\u2019ici \u00e0 fin 2024. Objectif : asseoir davantage son nouveau branding corporate \u00ab Loterie Nationale \u00bb tout en assurant l\u2019identification de ses jeux. Thinkerbell l\u2019a guid\u00e9e dans cette transformation.<\/p>\n","protected":false},"author":5,"featured_media":6586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nLa Loterie Nationale confie le relooking de ses PLV \u00e0 Thinkerbell<\/title>\n<meta name=\"description\" content=\"Thinkerbell participe au rebranding des 6 500 PLV de la Loterie Nationale. 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