In 2023, Colruyt was seeking a sustainable and functional in-store solution to showcase Colruyt Academy brochures at the point of sale. The objective was to develop a POS display that delivered optimal brochure visibility in both A4 and A5 formats while ensuring maximum shopper accessibility.
We developed a two-tier metal display enhanced with Reboard panels secured by Velcro for quick and easy updates. A custom L-shaped insert was also designed for A5 brochures, offering flexible presentation for both A4 and A5 formats. Each display was branded with custom lettering to strengthen visual identity.
Following the success of the initial rollout, Colruyt placed a new order in 2025 to equip additional stores. Existing displays were also retrieved, refurbished, and updated to align with the new brand guidelines—old lettering was removed and replaced for a consistent, refreshed look.
This approach enables Colruyt to maintain impactful, scalable in-store communication while embracing a smart and sustainable display strategy.
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