The Remedy

The Remedy is a new skincare brand that launched in pharmacies during the summer of 2024. To support this rollout, the client needed a permanent shelf display to showcase the initial range. The first wave included 10 products, with plans to expand the line quickly. As a result, they required a flexible display that could easily accommodate new SKUs.

We started by developing several 3D concepts. Since this was both a new client and a new category for us, it took some iteration to find the right creative and functional direction. As the project evolved, so did the display brief.

While the initial intention was to create a display that showcased the full range and could be modular, we ultimately pivoted to a design that highlighted selected products and testers. This approach proved to be more practical in a pharmacy environment and more cost-effective for future product additions.

Each counter display included metal holders designed to accommodate tester tubes, held in place with magnets. This magnetic functionality led us to opt for a fully metal structure, with only the signage produced in Forex.

This launch — and the display — were strategic milestones for the client. Development and production spanned several months (from January to September), reflecting the importance placed on quality and precision. We also provided setup instructions and a planogram to help pharmacists easily implement the display in-store.