The magic of Saint Nicholas is in the shops of DreamLand

Wanting to bring the magic of Saint Nicholas to life in its stores, DreamLand installed interactive Saint Nicholas displays suitable for children of all ages.

Everything was made out of cardboard

Thinkerbell quickly developed and produced a display incorporating festive patterns and the perfect backgrounds for unique photos and fun videos.

The campaign, which is still ongoing, is a huge success: the displays have delighted the project manager, DreamLand employees and children alike!

  • Client: DreamLand
  • Sector: Retail
  • Year: 2021
  • Scope: All DreamLand stores in Belgium
  • Client brief: Create an eye-catching Saint Nicholas display measuring 2.5 x 2.5 metres to be erected in the heart of DreamLand stores. The display had to be 100% stable and safe, suitable for children of all ages, and produced on a limited budget.
  • Solutions(s): Thinkerbell designed and developed a sturdy display with four partitions and lots of fun nooks and crannies where children can have their photos taken safely.

Thinkerbell presented a 3D colour model of the display following the briefing in mid-August. The first blank model was showcased at a toy fair in September and all the displays were delivered to DreamLand’s 47 stores across Belgium on 18 October.

“Everything, including design, testing, production and delivery, was achieved in a very short time frame – just two months.”