SodaStream recently launched Art, Duo and Terra, three new water makers incorporating the original Quick Connect Cylinder. Unlike the brand’s previous models, where you screw in the cylinder, the new cylinder simply clicks directly into the machine. SodaStream turned to Thinkerbell to develop the necessary POS materials and showcase the brand and its new products to the max.
Client brief: Create eye-catching displays to support the product launch and ensure that the Quick Connect Cylinder concept is clear and understandable to consumers at a glance.
Solution(s): Thinkerbell supported SodaStream’s launch campaign with a wide range of POS materials. We designed and developed the following: an impressive shop-in-shop, ‘guerrilla’ displays, counter displays, banners, topcards, wobblers, posters, totems
The floor around the displays was also covered with customised floor stickers. To showcase the products in the longer term, Thinkerbell supplied new permanent store fixtures such as glorifiers and metal counter displays to advertise the cylinders.
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