Create premium but affordable POS elements, avoiding any use of plastic. Everything had to be made entirely of cardboard in line with the new concept developed in 2022 by AB InBev for its off-trade VIP campaigns for Corona.
Comprehensive theatralisation of the space with totems with arrows, a giant bar, displays showcasing packs of Corona and crates, all of which were made of recycled and recyclable cardboard – the perfect 'outdoor' bar for enjoying (in moderation) a cool bottle of Corona!
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