PepsiCo SodaStream

PepsiCo SodaStream

Household appliances
Household appliances
Customer need

Early June 2021 saw soda fans treated to the launch of six new drink mixes by SodaStream and PepsiCo. The client asked us to develop high-impact POS materials for the launch of this new range.


Thinkerbell created quarter-pallet displays, theatralisation displays, totems, arches, shelf banners, wobblers, posters, and signs, all of which were produced sustainably with minimal environmental impact. We also supplied our materials to 14 retailers across three logistics chains.

The campaign did not just boost sales of the mixes. Thinkerbell's approach highlighting the whole concept meant that SodaStream also saw a net increase in sales of its machines and gas refills.

Thinkerbell and Sodastream, a sparkling partnership!

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