For its new Bumba campaign, Studio 100 wanted a floor display that would be easy for point-of-sale staff to install.
Our creative team began with a sketch of the design to make sure they had fully understood the client's needs.
Based on this, we produced a blank cardboard model allowing the client to carry out tests and answer a number of questions, including: Is it the right size? Are the products suitable? Is the display sturdy enough to hold the contents? Is it easy to install?
After a few design tweaks and several new prototypes, we came up with the perfect POS advertising solution: a display that's easy to transport thanks to its individual packaging, and simple to assemble thanks to its well-designed structure and the assembly plan supplied on delivery.
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