PepsiCo has introduced a new extra-spicy flavour, Flamin' Hot, for its Doritos, Lay's and Duyvis crisps. To promote the new range, they wanted an eye-catching theatrical display for points of sale (POSs).
Based on the idea that nothing soothes heat better than a nice glass of milk, they came up with the concept 'Fight the Flame' in conjunction with dairy cooperative FrieslandCampina. PepsiCo asked us to develop cardboard POS materials to promote this campaign.
Thinkerbell took the proposal of the client's agency and translated it into cardboard in the form of various POS items such as impressive arches, dump bins (open displays ideal for products presented in bulk) and life-size (and lifelike!) cutouts of firefighters.
No chance of anyone missing this red-hot campaign!🔥 🔥🔥
Discover some of the inspiring projects!