As part of its Red Inside campaign, AB InBev, brewer of fans' beloved Jupiler beer, asked Thinkerbell to create a theatralisation with plenty of 'wow' factor!
Design and production of a cardboard display up to 2.5 metres high as well as floor stickers. These displays are very flexible and entirely modular, and so are easy to modify depending on the 'playing surface' available in each store. A smaller on-the-go display has been created for petrol stations. As part of this campaign, we also created life-size cardboard replicas of players from the Belgian national team.
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