PepsiCo Rockstar

PepsiCo Rockstar

Sector
Drinks
Year
2021
Distribution
Large retailers in France
Customer need

In connection with the launch of the Rockstar energy drink in France, the client asked us to create a complete universe for brand activation at the point of sale.

Solution(s)

We conceived, designed and produced a number of cardboard POS elements such as arched islands with integrated LEDs, giant re-board stars, entertainment stands for photo terminals (also with integrated LEDs), cubed totems, and more.

We also produced floor displays and elliptic totems in the shape of a 3D can using StackaWraps® , an innovative technology able to convert 2D products into 3D displays, providing a photorealistic effect without stretch or distortion.

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