Jules Destrooper

The end-of-year period is particularly competitive for the biscuit category, as products are often purchased as gifts or showcased on festive tables.
In this context, the client wanted to go beyond its usual POS materials and stand out in-store with an event-driven display solution adaptable to the different store formats within the Delhaize chain.

The objective was therefore twofold:

• Strengthen in-store visibility during a key sales period,
• Create a festive and distinctive in-store experience consistent with the brand universe.

Based on a briefing, Thinkerbell developed a series of modular cardboard decorative elements, allowing multiple configurations depending on the available in-store space: pallet skirts, suspended carousels offering long-distance visibility, double-sided pop-up totems, as well as side elements cut according to the brand’s graphic codes.

The entire POS setup and visuals were inspired by the retro design of the biscuit tins specially created for the end-of-year season.

Thinkerbell handled both the design and production of all cardboard supports, ensuring perfect visual consistency at the point of sale.

The result? A strong and impactful in-store presentation designed to stand out on the shelf and create a real in-store highlight during the festive season.