Apivita

Apivita, a Greek brand specializing in skincare derived from beekeeping products, typically ships its POS materials directly from Greece.
However, for the launch of its men's range in Belgium, the brand was seeking a local partner capable of developing a cardboard countertop display that aligned with the specific requirements of the Belgian market.

Leveraging our expertise in POP display solutions, Apivita entrusted us with this strategic project aimed at enhancing visibility and impact within Belgian pharmacies.

Based on an initial display sample provided by the client—along with detailed technical specifications regarding the display type and cardboard quality—we developed a solution fully tailored to their needs.

We first presented several 3D concepts, enabling the client to select the most relevant design for the project. Upon approval, we produced a white mock-up for real-world product testing. Thinkerbell managed the concept development, manufacturing, and print design to ensure visual consistency across the board. Finally, the displays were assembled and individually packaged to facilitate in-store installation and efficient distribution across Belgian pharmacies.

As a complement to the main display, we created a branded prize wheel and a custom gift box inspired by our own designs, featuring an assemble-yourself cardboard bee. These were distributed during World Bee Day.

This activation allowed Apivita to strengthen its market presence in Belgium with a locally produced, impactful solution that perfectly reflects the brand’s identity and core values.