Versele Laga

Versele Laga wanted to spotlight its two product ranges, Nature and Complete, as part of a special campaign called the "Small Animals Festival".
The campaign had two main goals: to raise consumer awareness of food and treats for small mammals (rabbits, hamsters, gerbils, guinea pigs) and to create strong in-store visibility.

To meet this brief, Thinkerbell designed an 80x120 cm pallet display made up of four brown cardboard structures covered with printed panels. The unit was topped with a custom lid, 2D cardboard animals, and a playhouse for guinea pigs, all crowned with a large sign to catch the eye in store.

To enhance the theatrical effect, additional decorative elements were developed: straw bales, small fences, tree trunks used to support a string of bunting, along with other animals—all custom-made from cardboard.
Rolled out exclusively in the Netherlands, this campaign created a unique, immersive and engaging retail environment.

Thinkerbell managed the project from start to finish: from creative and technical design to production, including planogram development and on-site assembly. A perfect example of our one-stop shop approach!