VImporTS

While travelling in Portugal, Amandine, the founder of VImporTS, discovered the vibrant packaging and refined flavours of crackers and breadsticks from the DIPLOMATA brand. She immediately saw their potential and soon became their exclusive distributor in Belgium.

Her goal? To promote these premium, exclusive products in the "local products" aisles of independent supermarkets. To achieve this, she needed an eye-catching display that was easy to assemble and transport, and that could be set up in-store without assistance. The brief was clear: build awareness of this new brand and encourage consumers to try it.

Thinkerbell designed a bespoke, high-impact cardboard floor display, featuring a pop-up structure for quick and easy self-installation. The deliberately colourful design highlights the products’ packaging to stand out in an already crowded category. The display offers dual-sided product access, making it ideal for central aisle placement and ensuring maximum visibility.
In addition, the POS materials were produced within just three weeks of the visual designs being approved.

This project perfectly reflects our role as a full-service partner, covering everything from graphic design to final delivery, including technical development. Ease of use and quick installation were central to our thinking, enabling us to deliver a turnkey solution that met the client’s needs and constraints perfectly.