As part of a one-day national promotional campaign, Bacardi aimed to significantly boost the in-store visibility of its different Martini flavours, while building on existing displays already present in shops.
The campaign had two key objectives:
Thinkerbell developed a single-version header board designed to be positioned across two existing displays at the same time.
This strategic choice naturally encourages stores to place two units side by side, effectively doubling the display area and strengthening the brand’s visual impact on the shelf.
The structure, made entirely from cardboard, was designed to combine lightness, stability and ease of assembly.
Thanks to this simple yet effective POS solution, Bacardi benefits from a highly visible, adaptable set-up that can be easily reused for future activations.
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