As an official partner of the 2026 Tour de France, Vittel wanted to extend its campaign into stores through a strong, instantly recognisable activation.
The objective was to capture shoppers’ attention, highlight the partnership with the event, and encourage participation in the Vittel x Strava Challenge, inviting participants to cover 172 km over six weeks for a chance to win rewards.
The client was looking for a high-impact POS display solution that would be easy to install in stores and delivered in compact packaging to facilitate transport and handling.
Thinkerbell developed a 100% cardboard retail display featuring a large-format arch together with quarter-pallet displays to maximise the visibility of the campaign and the different Vittel product lines.
Designed for easy assembly and rapid deployment, the solution is delivered in compact packaging, making it easier to transport and install for in-store teams.
The arch catches shoppers’ attention from a distance, while the integrated QR code naturally encourages them to take part in the digital challenge, creating a direct link between the media campaign and the in-store experience.
A retail display that brings the Tour de France to the heart of the store!
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